If you’re looking to supplement your advertising income from banners or text ads, popups or popunders may be the way to do that. However, many of the networks that offer these ads have entry requirements that prevent many sites from joining (such as traffic levels, geographic location of the site visitors, or site content). Adversal may be what you’re looking for.
Adversal serves only full-page popunder ads, but has several unique aspects. They will buy all of your inventory every month, which is great for high-traffic websites. They also pay per impression rather than per unique visitor, which helps for sites where each visitor may generate a large number of impressions.
The payout is a flat $1.20 per 1000 pageviews from U.S. visitors, and $0.50 per 1000 pageviews for all other countries. If each visitor views an average of 5 ads per session, that’s equivalent to $6 per 1000 unique visitors.
A problem many sites face when trying to serve popunders for advertising income is that they don’t serve ads to those visitors with popup blockers built-in to their browsers. Adversal’s ad code manages to get around this by tying itself to the click event of the links on your site. In other words, when someone clicks a link on your webpage with the Adversal code on it, the browser will go to the new URL and also open the Adversal popunder behind the window at the same time. Most popup blockers don’t stop new windows from opening in response to a click, so the tactic is pretty successful at recapturing that traffic.
Adversal pays out every 30 days with a low minimum of $20 for payment. They will pay by check or deposit directly to a PayPal account if you have one on the 15th of every month.
If you run a site that wouldn’t meet the requirements to join one of the more well known networks, or you have a high percentage of international traffic, you should check out Adversal.
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